Activating Customers More Effectively Through Shopper Marketing

The Challenge

The Situation

Consumers are inundated with choices in-aisle, making it challenging for CPG manufacturers to drive trial and capture market share effectively with new product launches. Purina was looking to break through the clutter and create awareness around the launch of DentaLife dog treats to drive trial through retail partner, Walmart.

Initial Marketing Outreach

The Purina team leveraged Quikly to provide product education and to amplify media reach through social referral among pet owners.

Earn Time Activity

Offers earned through participation were redeemable at Walmart stores to drive product trial.

Live Release & Call-To-Action

75% of program participants will claim a product offer as part of the campaign experience.