The Challenge
- Create awareness around store openings through scalable digital campaigns
- Encourage localized referrals to a relevant audience
- Drive foot traffic and revenue at newly opened store locations with pinpoint accuracy
The Situation
Marketing campaigns at a local level can be challenging to implement due to required investment and resources. Pet Supplies Plus was looking to drive awareness around ongoing local store opening events. The goal was to find a scalable solution that could drive new store foot traffic and sales during each Grand Opening over a four-week period.
Zip Code Gate
The Pet Supplies Plus team leveraged Quikly to activate store opening events locally through zip-code gated campaigns with a targeted social referral mechanism. Participants were served up store information including address, education on the products offered at Pet Supplies Plus, and ability to sign up for their loyalty program ahead of the Grand Opening event.
Earn Time Activity
A series of limited offers were released to participants during the four-week period to maximize consideration and offer redemption when it mattered most.
Live Release & Call-To-Action