The Challenge
- Motivate members to download the loyalty program app
- Turn program members into program advocates
The Situation
Loyalty program mobile apps are becoming an increasingly important channel that provides member value and strengthens member engagement. For this reason, growing the number of Bing Rewards app downloads is a critical program strategy.
Initial Marketing Outreach
As part of the loyalty program’s mobile app strategy, Bing Rewards leveraged the Quikly platform to generate mobile app awareness, drive mobile app downloads, and stimulate program referrals.
In-App Experience
Those who responded fast enough claimed loyalty points and were asked to seamlessly load them onto their Bing Rewards account.
Live Release & Call-To-Action