Increasing Mobile App Adoption

The Challenge

The Situation

Loyalty program mobile apps are becoming an increasingly important channel that provides member value and strengthens member engagement. For this reason, growing the number of Bing Rewards app downloads is a critical program strategy.

Initial Marketing Outreach

As part of the loyalty program’s mobile app strategy, Bing Rewards leveraged the Quikly platform to generate mobile app awareness, drive mobile app downloads, and stimulate program referrals.

In-App Experience

Those who responded fast enough claimed loyalty points and were asked to seamlessly load them onto their Bing Rewards account.

Live Release & Call-To-Action

Brands can expect up to a 5x reduction in mobile app acquisition costs using Quikly.