Creating Direct, Meaningful Consumer Relationships

The Challenge

The Situation

Like many others, McDonald’s had an aggressive email acquisition target and understood the importance of strengthening consumer relationships with data.

Initial Marketing Outreach

As part of their evergreen email acquisition strategy, McDonald’s leveraged the Quikly platform to motivate consumer participation, capture email opt-ins for their brand, and answer a series of seven profile questions to strengthen the consumer relationship.

Earn Time Activity

Multiple releases occurred over the course of one month to drive consumer participation and continued captivation, which allowed McDonald’s to maximize results against their KPI.

Live Release & Call-To-Action

60% of participants will take action to 'earn time' by answering survey questions, joining an email database, or referring friends into a brand's campaign.