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Driving Revenue Through Exclusive Access

The Challenge
The Situation

Exclusive or invitation-only access is a compelling marketing strategy that continues to grow in popularity. As a luxury retailer, Henri Bendel was looking for a unique way to execute their seasonal sales events. Their brand team was concerned with maintaining brand integrity while being heavily promotional. Instead, they leveraged Quikly to drive early opt-ins to a sales event with the chance to earn “first dibs” to shop.

Case henribendel marketing Initial Marketing Outreach

Using Quikly’s social referral mechanic, existing Henri Bendel customers could share a chance to “line up” for the event across Facebook, Twitter, Instagram, and email, which drove increased awareness, excitement, and customer acquisition.

Case henribendel earnedtime Earn Time Activity

Ultimately, Henri Bendel saw a significant boost in purchases during the six hour long early-access window as well as increased purchases from existing customers.

Case henribendel liverelease Live Release & Call-To-Action

60% of campaign participants will share an exclusive offer with their friends