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Driving Immediate Casino Traffic and Spend

The Challenge
The Situation

Surprise and delight campaigns are a key CRM strategy to keep customers engaged and motivate spend.

Case greektown marketing Initial Marketing Outreach

As part of this strategy, Greektown Casino partnered with Quikly to use their Bonu$ Play currency to drive immediate GT Rewards member spend, encourage mobile app use, and grow loyalty program membership through local social referrals.

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Bonu$ Play currency earned by members during the experience drove immediate casino foot traffic and spend.

Case greektown liverelease Live Release & Call-To-Action

Brands can expect up to 25% greater offer redemption from consumers when using Quikly.