Driving Immediate Casino Traffic and Spend

The Challenge

The Situation

Surprise and delight campaigns are a key CRM strategy to keep customers engaged and motivate spend.

Initial Marketing Outreach

As part of this strategy, Greektown Casino partnered with Quikly to use their Bonu$ Play currency to drive immediate GT Rewards member spend, encourage mobile app use, and grow loyalty program membership through local social referrals.

Earn Time Activity

Bonu$ Play currency earned by members during the experience drove immediate casino foot traffic and spend.

Live Release & Call-To-Action

Brands can expect up to 25% greater offer redemption from consumers when using Quikly.