- Capture new Instagram followers
- Reduce the cost per new follower
- Generate organic sharing within Instagram
Express was looking for authentic and meaningful ways to acquire Instagram followers and drive social sharing across the platform. Additionally, they wanted to tie their CRM data back to their followers to make the one-to-one connection.
Using a regular monthly cadence, the social team at Express leveraged the Quikly platform to motivate consumer participation, incentivize Instagram follows, and refer friends into the campaign.
Participants were surprised with limited batches of rewards good for their local Express store or online at Express.com. The rewards drove excitement, revenue, and continued brand engagement.