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Maximizing Social Media Presence

The Challenge
The Situation

Express was looking for authentic and meaningful ways to acquire Instagram followers and drive social sharing across the platform. Additionally, they wanted to tie their CRM data back to their followers to make the one-to-one connection.

Case express marketing Initial Marketing Outreach

Using a regular monthly cadence, the social team at Express leveraged the Quikly platform to motivate consumer participation, incentivize Instagram follows, and refer friends into the campaign.

Case express earnedtime Earn Time Activity

Participants were surprised with limited batches of rewards good for their local Express store or online at Express.com. The rewards drove excitement, revenue, and continued brand engagement.

Case express liverelease Live Release & Call-To-Action

Quikly social campaigns will generate up to 200% incremental weekly social follower growth across key social channels.