The Challenge
- Create a cost-efficient, compelling, and secure local marketing solution
- Deploy targeted local market campaigns with the goal of driving market specific sales and growing local market CRM databases
- Empower local market autonomy with national oversight
The Situation
As an innovative leader in digital marketing, Domino’s wanted to provide its local markets with a compelling marketing solution that offered the same quality, measurability, and security as their national campaigns.
Zip Code Gate
Additionally, Domino’s wanted to aggregate their local marketing executions into one holistic view that is incorporated into their CRM database. As part of a multi-year partnership, Quikly developed a solution that enabled Domino’s to run national campaigns that can be localized based on each participant’s zip code.
Geo-Targeted Campaign
The localized content created greater relevancy which resulted in stronger program participation and stronger conversion of localized customer advocacy.
Live Release & Call-To-Action